We know there’s a lot of pressure on you to make the right call when it comes to investing in support for your business and its ‘social good’ strategy. Not only are you trying to satisfy your own expectations but also those of your senior team and staff.
You may have been passed ‘charitable giving’ as part of your remit and this is the first time you’re looking to outsource support for your social good activity.
You want to make sure that you see the results you are looking for, both from a business perspective and for those you wish to support. At the end of the day, you want to know that by spending money on an outsourced consultant, they will have maximum impact and enhance your business reputation.
We offer outsourced consultancy at Social Good HQ but we also understand that it’s not necessarily the right solution for everyone.
By giving you some insight into the advantages of hiring a ‘Social Good’ Consultant I can hopefully help you make the right decision for your business.
So here’s an honest look at the pros of working with a Social Good Consultant:
By hiring a ‘social good’ specialist to work with you on your strategy, you’re gaining instant access to their expert knowledge.
They have spent considerable time and money educating, investing and building on their skills, training and qualifications, which they’re then passing on to you. Not only that but they will also bring all their experience of working with other businesses.
It’s from these experiences that they will have developed their own ways of working that should make the development of your strategy a smooth and efficient process.
As a professional consultant, they are continually doing research and market analysis to ensure that they stay on top of their game – new trends and best practice – which means you don’t have to.
And, you also gain access to their network of contacts, which will include other senior level business owners, social good specialists, community benefit experts, communication and PR strategists and people and change consultants.
So, if through developing your strategy, they identify areas where you need specialist support that is outwith their own remit, they can save you the time and hassle of finding a good supplier and connect you with their trusted associates.
One of the biggest benefits of working with consultants for social good is their objectivity. Being external to the business, they are not entangled in company politics or fixated on how things have been done in the past.
They’ll bring fresh insights and new ideas, and spot opportunities that may not be obvious at first glance. They’ll also be able to observe trends and patterns in your historic data that will help make informed decisions about your strategy going forward.
How long have you been saying “we really need to have a look at how many charities we support” or “we give but its really ad hoc”, but not done anything about it?
A consultant offers accountability. By making the investment, you’ll kick-start the process. And by working with someone externally, you’ll be forced to give the development of your social good strategy the time and attention it deserves.
They will help you set appropriate goals and targets, support you to align your social goals to your business goals and support you to maximise your impact.
4. Working together
If there’s been some debate and discussion internally about the direction you should take with your social good strategy and activity, a skilled consultant will help you get on the same page.
By helping your team to understand the vision and purpose for the strategy, and how it impacts them, they’ll get their buy-in. Then, they can facilitate productive discussion that captures everyone’s ideas.
5. Saving time
Hiring a social good consultant saves you time.
You don’t need to worry about conducting research or analysis, they’ll take care of that for you. It reduces your need for self-study to understand the ins and outs of measuring impact, due diligence with charities, how to work in partnership with a charity, they’ll guide you through it.
Due to the focused attention you and your consultant will give your social good strategy, the likelihood is you will reach your outcomes and social goals more quickly, which allows you to focus on implementation and starting to generate impact.
Where recruiting a social good manager might seem like jumping in at the deep end, working with a consultant offers you flexibility.
It allows you to choose the best implementation approach for your circumstances. You may just want a short-term commitment, you’re not nailing your feet to the floor, or putting yourself under pressure to recoup ongoing employment costs.
7. Cost efficiency
It’s also a cost-efficient option. You’re paying for a specific deliverable or outcome, therefore productivity during the development process will be higher, and there is less chance of scope creep.
And it’s cheaper than recruiting an employee to develop the strategy in-house.
Your activity and implementation plan will be discussed and agreed as part of the strategy development process.
Because a strategy is no good without execution!
Over to you…
- Do you have any questions about working with a consultant on your social good strategy?
- How could it benefit your business, your community, your people?
I hope this has helped outline the main pros of working with a consultant or agency to develop your strategy.
If you would like to discuss this option more or have any questions, I would love to hear from you – firstname.lastname@example.org.