Business owners, both big and small, are constantly trying to come up with new and innovative ways to:
- attract the best and brightest people of this generation to their company, and
- keep existing employees happy and motivated.
Top of the agenda, for many organisations, is giving staff time to volunteer. Because when employees are engaged in the community they feel connected – not only to the community but to the organisation as well.
A number of organisations including Starbucks, Salesforce and Deloitte, allow their employees to volunteer as part of their paid work. Many also contribute or match donations to their employees’ favourite charities.
It makes perfect sense!
Why should you offer volunteering opportunities to your employees?
Studies have found that millennials want to work for a company that is already doing social good and giving back into the community. They want to be part of an organisation that has values and a mission to help the world.
To them, it’s not just a job. Who they work for represents who they are.
As a result of this growing trend, even very small businesses are starting to take note and beginning to respond.
Of course, they can’t offer the same kind of benefits that larger corporations like Starbucks can.
They can though, offer a small formal program that pays people to volunteer for a few days a year or partially matches their charitable contributions. These can make a big difference to prospective employees looking at your company, or even to that long-term star you want to keep happy and motivated.
And besides, isn’t it just the right thing to do?
So ask yourself: “Do you make full use of your community connections as a way to inspire employees?”.
By letting employees guide charitable efforts, the winning companies create high levels of commitment and pride among their teams.
When employees are actively involved in giving back, it can lead to a deeper commitment and connection to your work.
What are the benefits of offering volunteering to your employees?
It won’t surprise you to learn that when people are actually involved in the volunteering work, rather than a donation being made, that connection goes much deeper.
According to ‘Great Place to Work’ a survey of thousands of employees found that people at the best workplaces were more than four times more likely to talk about their employer’s charitable endeavours, compared to employees at peer companies.
The ways in which a company gives back can have as much of an impact in the workplace. Don’t underestimate the importance of employee involvement in the local community. You will shine as an organisation in the eyes of your workforce if your employer donates time to a range of charities nominated by colleagues.
Volunteer programs that take advantage of team members’ professional skills are particularly effective. Pro bono work can prove personally rewarding for employees, while at the same time offering leadership opportunities and the chance to form connections with colleagues from different parts of the organisation.
Such efforts to match charitable work with employee skills are yet another way wise organisations involve their people in community service efforts.
Do you offer volunteering opportunities? How do you engage your staff in the process?
If you need some support in this area, don’t hesitate to contact us!